Magnum Opus: The $40,000 Ferrari Book

by Jared Paul Stern (RSS feed)
Jul 20th 2010 at 2:02PM

UK ultra-luxury publisher Kraken Opus, known for using real blood in some of their outlandish tomes, plans to charge $40,000 for a forthcoming book on Ferrari. The epic volume, which will be limited to just 399 copies, is signed by all living Ferrari champion racing drivers. The text is contributed by the world's finest automotive writers and interviewers, accompanied by hundreds of rare and previously unpublished archival images, including unseen pictures of Enzo Ferrari's villa and action inside Formula One racing pits, along with specially-commissioned photographs and illustrations. Opus uses special color processes and only the highest grade paper stocks, and each book is individually hand-bound and designed to stand the test of time and increase in value. A hedge-fund manager has already ordered 20 copies of the book (or $800,000 worth) and will pay Kraken a quarterly fee to store them in a climate-controlled facility, Karl Fowler, CEO of parent company Opus Media Group, tells the Wall St. Journal. Of course, for $40,000 you could buy a real Ferrari, albeit an older model like a 308 or Mondial.

Tags: books, coffee table books, Enzo Ferrari, Ferrari, Formula One, Kraken Opus, motor racing, publisher, racing, supercar, UK