http://www.luxist.com/2010/07/19/the-classicist-hennessy-and-berluti-create-the-ultimate-cognac/ Luxist Comments for The Classicist: Hennessy and Berluti Create the Ultimate Cognac Experience http://www.luxist.com/media/feedlogo.gif http://www.luxist.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.luxist.com/2010/07/19/the-classicist-hennessy-and-berluti-create-the-ultimate-cognac/http://www.luxist.com/2010/07/19/the-classicist-hennessy-and-berluti-create-the-ultimate-cognac/http://DerryChurchArtisanChocolates.com )
I found the Hennessy Mathusalem story to be quite fascinating. I loved what Bernard Peillon said about creating something that will last beyond the sharing of the cognac. I also think their decision to put this exquisite and rare cognac inside a truly hand-crafted wooden salt box. Taken together, this fine cognac in an artisan box, creates a very valuable, tangible experience for the Purchaser, that rises far beyond the average or pedestrian. This is a poignant case lesson for me, as my company is always trying to create that special, emotional attachment to our exquisite chocolate offerings, that rises above the every-day, so-so, blah-blah that most people are used to getting. Affluent Consumers aren't just looking for lip service and empty promises when it comes luxury goods, they expect and deserve products that can actually deliver satisfaction beyond their wildest expectations. ]]>Aug 28th 2010 1:32AM