Lobel's of New York: A Family Tradition for Over 140 Years
Lobel's of New York is a nominee for a Readers' Choice Award for Best Online Meat Company.
The family-owned and operated business is located on the Upper East Side of New York. Ten years ago, Lobel's launched Lobels of New York (www.lobels.com), an online butcher shop, enabling its customers to order and have its products delivered to their door in all 50 states.
The Lobel family have been in the business for five generations. It all started back in the 1840's when Nathan Lobel began raising cattle in Austria, and with the help of his son, later added a slaughterhouse to the business. Nathan's grandson Morris joined the famly business as a boy, and in 1911, at the age of 17, he emigrated to the United States. He eventually settled in New York where he opened a butcher shop, first in the Bronx and later at the current location at 1096 Madison Avenue (at East 82nd Street) in Manhattan.
Service and quality have always been the hallmarks of the Lobel's business. Morris' sons Leon, Nathan, and Stanley, followed in their father's footsteps. Stanley remains active in the store, while his sons, David and Mark, as well as his nephew, Evan, have emerged as the fifth generation of the Lobel family to work in the business.
Lobel's of New York dry ages all of its USDA Prime, Natural Prime and Wagyu beef to perfection by holding it in specially designed coolers for up to six weeks. To dry age beef, it must remain on the bone. Beef not connected to a bone (hanger steak, for example) cannot be dry-aged. Veal and lamb are young, delicate, and tender, and are hung in coolers for no more than a week.
All meats are hand-cut on the day the order is shipped. All orders are sent Federal Express Priority Overnight or Standard Overnight. Non-perishables are sent Federal Express Saver, which delivers within three days. Lobels' meats are shipped fresh, never frozen, in vacuum-sealed packages. Orders are hand-packed in a Styrofoam cooler with frozen gel packs (no dry ice is used). The cooler is then put into a corrugated Lobel's shipping box. Its products are packed to withstand up to 48 hours of unrefrigerated shipping.
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