Jordan's Furniture Company Could Pay Out $40 Million In Monster Contest

by Deidre Woollard (RSS feed)
Jul 16th 2010 at 7:02PM

New England furniture store Jordan's Furniture has launched the latest version of the "Monster" campaign to have fans rooting for the home team, the Boston Red Sox. The Boston Globe reports that customers who bought any Jordan's furniture merchandise at one of the regional chain's stores from April 1 through May 2 won't have to pay for their purchases if any Red Sox player manages to hit the baseball in the Jordan's Furniture company sign at Fenway Park between July 15 and October 3. It's no easy task, the sign measures six feet by twelve feet and hangs 421 feet from home plate. But there will be around 3,000 at bats that could yield victory.

The company started the Monster promotions in 2007 when it promised rebate checks to customers if the Red Sox won the World Series. The Sox won and Jordan's furniture paid out around $20 million in the form of rebate checks to 24,000 customers. The company could be on the hook for $40 million if a player dings the sign but Jordan's Furniture takes out an insurance policy before these promotions to protect itself.

Tags: boston, Fenway, Fenway Park, Fenway+Park, Jordans Furniture, red sox, red sox boston, Red Sox fans, Red Sox Nation