New England furniture
store Jordan's Furniture has launched the latest version of the "Monster" campaign
to have fans rooting for the home
team, the Boston Red Sox. The Boston Globe reports
that customers who bought any Jordan's furniture merchandise at one of the regional chain's stores from April 1 through May 2 won't have to pay for their purchases if any Red Sox player manages to hit the baseball in the Jordan's Furniture company sign at Fenway Park between July 15 and October 3. It's no easy task, the sign measures six feet by twelve feet and hangs 421 feet from home plate. But there will be around 3,000 at bats that could yield victory.
The company started the Monster promotions in 2007 when it promised rebate checks to customers if the Red Sox won the World Series. The Sox won and Jordan's furniture paid out around $20 million in the form of rebate checks to 24,000 customers. The company could be on the hook for $40 million if a player dings the sign but Jordan's Furniture takes out an insurance
policy before these promotions to protect itself.