Fine Dining Chef Promotes Wendy's Salads
A well-respected Chicago chef has taken an unusual career turn, working as a brand ambassador for a fast food chain. Nation's Restaurant News says that Rick Tramonto, a fine-dining chef who founded the successful Tru restaurant with pastry chef Gale Gand, is now helping Wendy's to promote its new line of salads. Tramonto presented the salads to media at the Institute of Culinary Education in New York City, assembling Wendy's new Apple Pecan Chicken, Baja, BLT Cobb and Spicy Chicken Caesar salads.Turns out Tramonto has a Wendy's past, his first cooking job was working with Dave Thomas at Wendy's. Tramonto will also be doing two online product briefings for bloggers next week. Tramonto recently left Tru but still has another restaurant Tramonto's Steak & Seafood as well as other projects including a cookbook. The NRN article points out that Tramonto isn't the first Chicago culinary king to take a fast food turn, Rick Bayless, chef-owner of Frontera Grill, Topolobampo and Xoco, worked with Burger King in 2003 to promote low-fat chicken baguette sandwiches.
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