Aberlour Gets a Make-Over

They told us when we were kids not to judge a book by its cover. But when buying a bottle of scotch, many customers don't have much else to go by than its packaging.

Aberlour, for example, has had a rather staid label and packaging. But in a bid to make their quality product stand out amidst an ever-growing selection on liquor-store and duty-free shelves, parent company Chivas Brothers has given the brand a new look.

The new design updates on the old one with a more contemporary look. As it stands Aberlour claims the mantle as the top selling single malt in France, the largest market for scotch in the world. Who knows how much of the worldwide market it can capture with its fresh duds.