Wacky Sells Wodka

by Deidre Woollard (RSS feed)
Jul 12th 2010 at 11:01PM

Plenty of celebrities sell vodka, just ask Diddy (Ciroc), Bruce Willis (Sobiewski) and most recently Julia Stiles and Hugh Hefner for Stoli, but can celebrity look-a-likes also boost a vodka brand? Wodka vodka is turning heads with a couple of billboards in New York City that they say are prompting calls wondering if the manic-looking guy with the unique facial hair is Ben Stiller. It's not, it's a local actor and doorman named Wass Stevens. The resemblance appears to be accidental. Stevens is a friend of the brand and was chosen for his wacky style. The billboards read "Hamptons Quality, Newark Pricing," a nod to the fact that the simply named brand also has a basic price (around $15). The vodka is rye-based, triple-filtered and Polish in origin.

Tags: vodka