"Bulgari Man" Scent Set To Debut in September

by Lisa Palladino (RSS feed)
Jul 11th 2010 at 9:01PM

Bulgari will launch "Bulgari Man" in early fall with actor Clive Owen as its face. According to HAPPI, to promote the scent, the media campaign will include 13 million scented pieces (strips, catalog inserts and magazine ads) that will reach 22 million people. Industry sources estimate that Bulgari is aiming for a first-year sales target of $10 million at retail.

Perfumer Alberto Morillas gave Bulgari Man a woody-oriental scent with top notes of pear, bergamot, and violet leaves, in addition to white wood and vegetal amber that's based on a proprietary Firmenich molecule.

Bulgari Man eau de toilette sprays will be available in three sizes: $79 for a 100 ml bottle, $58 for 60ml and $42 for 30ml. A 200ml bath and shower gel, at $35; a 100ml aftershave balm, at $44; and a deodorant stick launching in January, at $25, will accompany the fragrance.

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Tags: Bulgari, Bvlgari, celebrity fragrance, Clive Owen, cologne, mens fragrance, scent