The Standard Hotels and Quiksilver Collaborate on Special Edition Surf Gear
Last summer Quiksilver and The Standard hotels paired up to create The Standard Boardshort by Quiksilver to celebrate "the bold attitudes and bright colors of the boardshort's golden era." At the same time Quiksilver announced it would be selling its bikinis in the bikini/boardshort vending machines at The Standard hotel. It's a new summer, and so here the two are again with a new announcement: 2010 sees four more custom boardshort creations, a new reversible bikini and a set of Standard Sunglasses by Quiksilver.
This year the designs weren't only a celebration of the past but of the present: the various colors and patterns are also connected to the aesthetics of The Standard's various locations. There will be 250 pieces of each, with The Standard Boardshorts by Quiksilver running $75, The Standard Bikini by Quiksilver going for $88, and the Standard Sunglasses by Quiksilver retailing for $75. They'll be available in those vending machines and at The Standard online store.
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