German Football Coach Orders Tod's Bracelets for World Cup

by Jared Paul Stern (RSS feed)
Jul 9th 2010 at 11:01AM

Germany's national football team got an extra boost of team spirit and patriotism at the World Cup this year thanks to Italian luxury goods firm Tod's. Oliver Berhoff, the German National Team Manager, was shopping in one of Germany's Tod's boutiques a short while back when he spotted the brand's new My Colours braided leather bracelets in the country's national hues of black, red and gold (above). He purchased them for all the players and management as a symbol of team spirit and togetherness; the soccer stars were seen wearing them off the field while head coach Joachim Löw sported his on the sidelines of the games in South Africa. Currently available at Tod's boutiques worldwide, the bracelets retail for about $225 apiece and come in various national colors with steel clasps.

Tags: bracelet, football, Germany, leather, soccer, sports, Tods, World Cup, World Cup 2010