De Beers Creates Unique Window Display In Japan

by Deidre Woollard (RSS feed)
Jul 9th 2010 at 11:01PM

The world of 3D has come to diamonds. De Beers has created a special exhibition in the setting of world famous department store,Isetan, in Tokyo. The Art of Diamond Jewelry exhibition will run until July 21st in all the windows of Isetan, giving customers an insider view of De Beers Diamond Jewelry through photography and multimedia displays. A specially created 3D film by Holition, leaders in advanced 3D technology applications for retail, and Pointy Stick brings the magic and allure of the jewelry to life in a new way. The 3D film is shown on a customized screen that doesn't require 3D glasses. The stereoscopic display is a first for Japan and the jewelry world.

Tags: 3D, 3d display, de beers, isetan, japan, stereoscopic, stereoscopic 3D, stereoscopic-3d, tokyo