Keds and the Whitney, An Artsy New Sneaker Collaboration
Keds sneakers has partnered with the Whitney museum and to celebrate the creative collaboration three MFA students, Jee Young Choi, Firelei Baez and Erica Greenwald will be creating live artwork in the Bloomingdale's windows at 59th Street & Lexington Avenue in New York City on July 8th 8am – 12pm. The event is a kick-off for a two-week display running July 8 to July 21 highlighting the Jenny Holzer Collection and KedsWhitney partnership.
Visitors are encouraged to check into the KedsWhitney windows in New York City on Foursquare, as the mayor of each location will earn the privilege of jumping the line and checking out a sound check during the Whitney Live presented by Keds concert series this summer. Keds is sponsoring the Whitney Museum of American Art summer season from July 1 – September 26, which includes Christian Marclay: Festival, an exhibition of the work of this artist who is known for using a fusion of sound and image in his art. With more than 100 live daily musical performances, the Whitney show explores Marclay's approach to the world around him with a focus on his "scores." Some 50 renowned instrumentalists and vocalists, a veritable Who's Who of the progressive and experimental music scene of the past three decades, are scheduled to interpret the scores, enabling museum audiences to experience Marclay's work brought to life.
The KedsWhitney Collection by Jenny Holzer, who uses words in a range of media such as LED signs, stone benches, and T-shirts, includes the shoe shown above. The black sneakers feature a phrase from one of Jenny Holzer's signature text series, Survival: PROTECT ME FROM WHAT I WANT. All of the Keds proceeds from the sale of the shoe benefit the Whitney Museum of American Art. They are $70 a pair.