The Classicist: E. Tautz, A Sartorial Star Reborn on Savile Row
E. Tautz & Sons, the venerable fine men's tailoring firm founded by Edward Tautz in London in 1867, has been resurrected by Savile Row's Norton & Sons to carry on its impeccable sartorial standards in a new century. Tautz began as a sporting tailor and introduced many innovations such as waterproof tweeds and knickerbocker breeches for the hunting set. By 1897 Tautz had been granted a Royal Warrant from the King of Italy, The King and Queen of Spain and The Emperor of Austria. Winston Churchill placed his first order with the firm in 1895 and continued to be a valued customer for the next 20 years; later on Tautz dressed such natty notables as David Niven and Cary Grant, and in 1968 the company was incorporated into the larger Savile Row firm of Norton & Sons and ceased to be a standalone label.
As Norton's owner Patrick Grant explained to Style Salvage, though quality on the level of Tautz's offerings doesn't come cheap, fine tailoring in the bespoke tradition pays for itself in the long run. "Tailoring is an incredibly efficient way of buying clothes cost wise and you really get what you pay for," he notes. "You are getting tremendous value for money if you go to a tailor and it just so happens that [Tautz is] in the middle of a community of the best tailors in the world. 'The only name in your suit should be your own' is the old adage and that is a nice way of thinking about it." Of course, custom made isn't for everyone, but Tautz is the next best thing as it shares many of the same tailoring methods with Norton's Savile Row workshops.
"We champion the notion of dressing properly and of men taking pride in what they wear," reads Tautz's mission statement. "We adhere to the age old belief that how you dress reflects your respect for the event and for your host. Edward VIII said it best. 'Be always well and suitably dressed for every conceivable occasion." FIne fabrics including the world's best wools and cashmere are a cornerstone of the Tautz style. Prices for Tautz's new ready-to-wear collection start at $300 for cotton sport shirts, $600 for knitwear, $1,500 for outerwear and $1,700 for sport coats. To begin with the collection will be sold in the U.S. exclusively through Barneys New York.
Gallery: The Return of E. Tautz