Victoria Beckham to Collaborate With Range Rover

by Jared Paul Stern (RSS feed)
Jul 2nd 2010 at 7:02PM

Pneumatic pop star-turned-fashion maven Victoria Beckham has been named the "creative design executive" for Range Rover on the eve of the famed British brand's 40th anniversary. The announcement came during a glamorous fete thrown by British Vogue to celebrate the occasion at London's Kensington Palace. No word yet on what precisely Posh will be doing for Land Rover's luxe SUV marque, though she will probably focus on interiors. "I'm incredibly excited to be collaborating with Range Rover. I like to take on a challenge," Mrs. Beckham declared while wearing a nude silk crepe dress of her own design after Land Rover's new Evoque (formerly the LRX) was lowered from a crane amidst a cloud of dry ice and some sound effects. "This lady knows a lot about fashion and a lot about trends, a lot about luxury products," Land Rover design director Gerry McGovern told Vogue UK. "She's been running her own fashion business for three years and she's incredibly successful."

Tags: David Beckham, Land Rover, London, Range Rover, SUV, Victoria Beckham