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Jimmy Buffett's Margaritaville Hotel Open For Business


I've written before about Jimmy Buffett's impressive empire. In addition to being a successful touring musician and novelist Buffett has a carved out a huge business based on a couple of his songs. There is a whole chain of Cheeseburger in Paradise restaurants and Margaritaville cafes in a variety of places including New Orleans, Las Vegas and several Florida resort towns in addition to a beer line made by made by Anheuser-Busch, a tequila made by Seagram, branded clothing, drink blenders and more. All told it reportedly bringing in around $40 million a year. That number might swell with the opening of the first Margaritaville Hotel which debuted on the barrier island of Pensacola Beach in the Gulf of Mexico at the end of last month. Although this isn't optimum timing the 162-room hotel was two years in the making.

The Margaritaville Beach Hotel includes 24 suites, all overlook the bay or the gulf. Visitors will be served fresh Florida orange juice upon arrival. The island-inspired decor features teak and reclaimed oak furnishings, ceiling fans and a palette ofsoft tans, sea greens and blues. There is a pool deck and a beach pavillion called Land Shark Landing with live entertainment. The hotel's restaurant, Frank and Lola Love Pensacola, was named after Buffett's 1982 song about a couple, Frank & Lola, on their second honeymoon in Pensacola. The coastal-influenced menu offers Apalachicola oysters, local fresh seafood and has windows overlooking the Gulf of Mexico. A Margaritaville Restaurant will be opened in the next phase of the development and a water park is also planned for the future. Summer rates start at $199 a night.
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