Ferragamo Launches "Bio-Friendly" Men's Shoe Line

by Jared Paul Stern (RSS feed)
Jul 2nd 2010 at 3:01PM

Italian luxury fashion brand Salvatore Ferragamo is launching a new line of bio-friendly men's shoes called Ferragamo WORLD, with a portion of the proceeds going to Acumen Fund, a global non-profit venture firm addressing poverty in South Asia and East Africa. The new collection designed to be casual, sophisticated and functional, drawing on the Ferragamo tradition of "stylistic sophistication, craftsmanship and comfort". The aesthetic is "Italian City Casual", a bit less formal than Ferragamo's core offerings, inspired by Italy's traditional way of life.

The line is evocative of relaxation outdoors, of long walks in the city, of bicycles as an alternative means of transportation, of attention to detail and of a comfortable and wearable elegance. The collection consists of six models in select leathers with a rubber sole: desert boots, moccasins with or without signature hardware and sporty models with a college and tennis feel. Clean lines incorporate a comfortable step guaranteed by the unique structure of an ergonomic sole made of bio-friendly, decomposable material. The leathers use the latest generation water tanning processes and water based adhesives are also used which minimize any kind of harmful waste.

Gallery: Ferragamo WORLD