The Ongoing Selling of The Ernest Hemingway Brand

by Deidre Woollard (RSS feed)
Jun 30th 2010 at 10:02AM

Want to drink like Hemingway? Now you can have Hemingway branded barware. Sorella Home has announced it has partnered with Hemingway, Ltd. and Fashion Licensing of America, Inc. to license the "Ernest Hemingway" brand for a collection of tableware, barware and home decor. According to Home Accents Today, the new collection is created from materials that recall the late author's favorite places and sources of inspiration. The line will include hand painted ceramics, oven-to-table stoneware, pewter and barware that reflect Hemingway's style.

Although Hemingway died 50 years ago, his influence as both a writer and a charismatic figure lingers on. This isn't the first Hemingway tie-in, the Ernest Hemingway collection website gathers together the many officially licensed products and shows which categories are still open to offers. There is a line of Ernest Hemingway furniture with Thomasville, wicker furniture by Laneventure, fans through Hunter Fans, throw pillows from Corona Decor, home accents from Accessories Abroad, rugs from Loloi Rugs and silk plants from TreeMasters. A restaurant, Hemingway's Island Grill, has two locations in Florida.

Tags: Barack Obama, Ernest Hemingway, TableWare

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Reader Comments (Page 1 of 1)

Stephen Roesler Jun 30th 2010 3:13PM

Trivia: Where did hemmingway die?

http://ewingsir.com

TCJ Jun 30th 2010 7:36PM

Although he was one of our greatest authors, the great irony, as anyone who has been to his home in Key West can attest, is that he lived in a dump with furniture that has all the charm of a Salvation Army thrift shop.

BTW: He committed suicide 49 years ago on July 2 in Ketchum, Idaho.