Prada Launches U.S. E-Store
Prada is launching its e-store in the U.S. starting July 1. in the beginning luxury websites were merely to promote the brand but these days brands like Yves Saint Laurent and Gucci also offer online shopping directly off the main site rather than sending shoppers to department store websites. Unfortunately you can't buy Prada clothing on the site but you can pick up purses, accessories and eyewear. The e-store is designed to capture a boutique experience and an e-gift feature lets you order presents online and that can be delivered to the home of the recipient with a personalized card. The Prada site is already very content rich featuring video of runway shows, short films, lookbooks and ad campaign images. Next up for Prada-style e-commerce, Japan.