Ferrari Store Opens in New York City

by Jared Paul Stern (RSS feed)
Jun 30th 2010 at 8:01AM

Having any sort of car in New York City is a luxury in itself for many Manhattanites; having a Ferrari is the ultimate indulgence. That doesn't mean plenty of people don't want a piece of that prancing horse magic. Hence the opening of a new Ferrari Store in midtown Manhattan the other day, next to the Ferrari showroom at Park Avenue and 55th Street. For the opening event Ferrari had a 1959 250 California, 1984 288 GTO, a 458 Italia, a 612 Scaglieti and a 599 GTO on display at the boutique which stocks a wide range of Ferrari clothing and accessories. Designed by Italian architecture and design firm Studio Iosa Ghini, the space is meant to evoke the speed of a Formula One car. A white glass front wall lures passersby with videos and graphic panels, allowing clear views to the entrancing interior.

[via LuxuryLaunches]

Tags: boutique, clothing, Ferrari, Formula One, Manhattan, New York City, Park Avenue, stores