Rolex Names Le Mans Champ Tom Kristensen New Brand Ambassador

by Jared Paul Stern (RSS feed)
Jun 29th 2010 at 10:02AM

Danish racecar driver Tom Kristensen, winner of Le Mans a record-breaking eight times, has been named as Rolex's newest ambassador following the longstanding practice of the famed Swiss watch brand's association with world-class athletes. Rolex has never before made an official announcement naming an ambassador, but Danish Rolex retailer Klarlund persuaded them to make an exception this time. "Not only are we proud of Tom Kristensen's victories, we are also very proud hosts of such a rare and special occasion," Klarlund managing director Stig Andersen told Worldtempus after presenting the new ambassador with a Rolex Daytona Everose, one of Rolex's gifts to its new sporting face. Kristensen will also receive a Rolex Milgauss outfitted with a green sapphire crystal.

[via LuxuryLaunches]

Tags: Denmark, Le Mans, motor racing, racecar, racecar driver, racing, Rolex, Rolex Daytona, Swiss watch