Trio of Supermodels to Star in New Vuitton Campaign

by Jared Paul Stern (RSS feed)
Jun 25th 2010 at 4:01PM

Louis Vuitton has tapped a trio of supermodels to star in its upcoming ad campaign for fall, espousing a sophisticated and feminine aesthetic. Natalia Vodianova (above), Christy Turlington and Karen Elson appear in the ads shot by Steven Meisel, set in a movie star's dressing room conjuring up a Hollywood retro-glamor feel. "The strength of Louis Vuitton is its almost magical ability to reinvent itself every season," Vuitton creative director Marc Jacobs tells Vogue UK. "Last season was all about the idea of the New Age traveler. This season was a manifesto for beautiful, ladylike clothes. Two different collections, two different campaigns, but one Louis Vuitton." Antoine Arnault, Vuitton's head of communications, calls the Meisel shoot (his fourth advertising venture for the famed French luxury house) "richly evocative", noting, "What better way to celebrate eternal femininity than with three of the world's most beautiful women?"

Tags: ad campaign, advertising, Christy Turlington, Karen Elson, Louis Vuitton, Marc Jacobs, Natalia Vodianova, photography, Steven Meisel, supermodels