Victoria's Secret to Open First UK Store

by Jared Paul Stern (RSS feed)
Jun 23rd 2010 at 3:02PM

Lingerie leviathan Victoria's Secret has announced that it will open its first UK store in 2012. The boudoir-esque boutique will be located in London on the "prestigious corner of New Bond Street and Brook Street," the lingerie company's owner Limited Brands tells Vogue UK. The company had previously been looking at locations on nearby Regent Street, but decided the 16,500-sq.-ft. New Bond Street location was better sized. It's the first major US import for the area since Abercrombie & Fitch opened a store a few streets away in 2007, which has since become incredibly popular with the city's younger set. A UK location is especially fitting considering the top Victoria's Secret Angel at the moment is British beauty Rosie Huntington-Whiteley (above), who's said to be a cousin of the Queen of England. Huntington-Whitely has also just been tapped to replace Megan Fox in the next Transformers movie.

Tags: boutique, Limited Brands, Lingerie, London, Rosie Huntington-Whiteley, supermodels, UK, Victorias Secret

Filed under: Apparel

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Reader Comments (Page 1 of 1)

Paul Jun 25th 2010 7:30PM

We're swimming the same pool, but I still say wow!
http://LoveOfFashion.com

Lesley Jul 1st 2010 4:20PM

It will be interesting to see how Victoria's secret goes down in the UK. Styles for sleepwear and lingerie in Europe are often more sophisticated than in the US.