Patron Tequila Introduces "The Art of the Drink"
Inspired by the number of fresh, mixable ingredients available in the warmer months, Patrón, the world's #1 ultra-premium tequila, is inaugurating a new series called The Art of the Drink dedicated to re-thinking the elements that make up the perfect summer cocktail. For the first installment in the new series, Patrón reached out to mixologists and bar chefs across the country to re-imagine the classic margarita and examine the perfect balance of salty and sweet that has made it one of America's favorite cocktails. Kyle Fountaine, the mixologist at Blackbird in Chicago, created the Rubia Bonita (below, left), re-examining the sour element of the margarita with unripe strawberries, and adding cilantro, lime juice and orange bitters to showcase the balanced flavor of Patrón Silver tequila (above, middle).
Greg Seider, mixologist and co-owner of The Summit Bar in New York, created the Tequila Mockingbird (above, right), where he balanced his favorite layers of flavors within the drink. Using garden fresh watermelon, lime, basil and muddled jalapeño adds a fresh picked freshness and brightness to the cocktail. Rich Szydlo from OneSixtyBlue in Chicago created the Patrón Deconstructed Margarita (above, middle), which takes the cocktail back to its original ingredients, but enhances the orange flavor through the flavored simple syrup. Key limes are a bit smoother than regular limes, and by using a blackened smoked salt, the flavor is balanced in an innovative way. Further installments in Patrón's The Art of the Drink series will be available online as in July.