Kenneth Cole, Diane von Furstenberg and Calvin Klein Create Special Minis for Life Ball 2010

by Noah Joseph (RSS feed)
Jun 20th 2010 at 8:01PM

Every year the rich and famous of the fashion world gather in Vienna for the Life Ball. The charity event is the largest HIV/AIDS fundraiser of the year, and has been supported for the past ten years running by Mini. Over the course of their decade of collaboration, the BMW subsidiary has enlisted the talents of such noted designers as Diesel, Versace and Agent Provocateur, and the unique hatchbacks they've created have raised half a million euros for the cause.

This year, however, they've brought in three big name designers – Kenneth Cole, Diane von Furstenberg and Calvin Klein creative director Francisco Costa – to customize special Minis for the event. Each is featured in the image gallery below and will be auctioned off at the gala in Vienna on July 17 to kick off the 18th International AIDS Conference.

Gallery: Mini Life Ball 2010

Tags: aids, amfar, calvin klein, diane von furstenberg, francisco costa, Hillary Clinton, hiv aids, kenneth cole, life ball, life ball mini, mini, mini life ball

Filed under: Luxury Cars & Autos, Auctions, Charity

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Reader Comments (Page 1 of 1)

Deborah-Eve Jun 20th 2010 10:17PM

I love the idea of minis going to a ball! What a great cause and way to incorporate minis. I'll be looking to see more finalists and what they were "wearing!"

http://bit.ly/Quintess

InAmerica Jun 22nd 2010 9:16AM

Every year and the numbers are still on the increase. Little children dying everyday from this.

Let's keep our dollars at home, and help the little children of our fallen and wounded troops.

I found one that I will support and I know it will bring about change.

BikeFree.org

HomeOfTheBrave Jun 22nd 2010 9:54AM

InAmerica; Thank you for your post. I have checked out the BikeFree.org web site. These guys are doing a good thing for the children. I can back that and so will 75% of America. I recently read that it is three quarters of our population who have a tie to the military.

Ken Cole got his start by what he thought was a "clever," marketing plan. As I recall, a percentage of the sale of every pair of shoes went to some out-of-America cause.