Sirène Collection Brings Swimwear Boutique Online
Created by Nell Love, a willowy blond with a plethora of seaside lounging experience herself, Sirène presents a curated swimwear inventory from up-and-coming as well as coveted designers, such as Camilla & Marc, Salt Swimwear and Ondademar. The result is a diverse collection, both in terms of designs and materials, that should satisfy any woman who balks at the annual ritual of finding a new suit. From Mara Hoffman's bold, Rio-ready bikinis to Lisa Marie Fernandez's neoprene 80s homages, Sirène offers a look for your bathing ambitions, whatever they may be. There's also a line of handmade, Moroccan beach bags and kaftans by Camilla, true statement pieces with their psychedelic prints.
Nell, who had previously revamped Steven Alan's e-commerce presence, adds a welcome bit of her own personality to the site with a certain element of tough sizing love. Each piece comes with a custom blurb on its fit, which could include a warning about side coverage, a notice of low-slung bottoms or a heads-up to order a size down. Essential information when ordering online.
And for those last-minute island jaunts, Sirène will deliver straight to your destination, so your swimwear is there before you are.