Helpful or Trouble? Tiffany Rings up an iPhone App
On Monday, Tiffany will launch its first iPhone app, not surprisingly focused on the acquisition of engagement rings.
The app seems to have the potential to be useful to those earnestly seeking engagement rings, and those looking make trouble for the soon-to-be betrothed.
I'd divide these categories roughly by gender, and say that this app could be the most useful for the menfolk.
He, who is most likely uneducated on the subjects of the on-hand impact of one carat versus two, not to mention shape, setting, metal or design, will be able to see rings in their actual size. (With price range.) Also, there's the "ring sizer" -- he only needs to snag a ring from the beloved for a few moments, place it on the iPhone screen, and line it up with circles corresponding to ring size. He can also make an appointment for a consultation right through the app.
In the trouble category, I'd say that the fact that the app makes it easy to share rings by Twitter or Facebook or email could lead to headaches of the feminine variety. Carson Glover, director of media relations, suggested that potential rings could be shared with mothers-in-law to be, sisters or friends for an opinion on whether Bride-to-Be will like.
This seems innocent at first glance, but as an old married lady (and veteran of countless friend's betrothments), I contend that it's in the best interest of all concerned to make it harder, not easier for those those with uncertain motivations to be involved at all. (What if they're not in support of the union? What if they're jealous? What if they have horribly bad taste?)
The app also makes it easier for women to design their dream ring and share it via Twitter or Facebook...which I can imagine might lead to some serious gun-jumping, not to mention unsettling moments for any guy Googling a potential first date.