Vertu Opens Rodeo Drive Boutique
Everything about the Vertu is luxurious, from the handcrafted jeweled exterior to the ring tones created by famous composers and bands specifically for the phone and the concierge service available at your fingertips. Vertu has been around since 1998, created by Frank Nuovo, who was Nokia's lead designer. Around 250,000 of the phones have been sold. Not iPhone numbers but still impressive for phones that cost five figures.