Net-A-Porter To Launch Men's Shopping Site
The founder Natalie Massenet, shown at right, was a former fashion editor at Tatler. She sold her share of the company to luxury conglomerate Richemont this year. She is still the chairwoman of Net-a-Porter and believes that she has a built-in audience for Mr. Porter, the men in the lives of Net-A-Porter customers. Men shop online at least as much as women do and some studies indicate that while women browse and may then purchase in stores, men do more immediate buying.