Net-A-Porter To Launch Men's Shopping Site
Do men like to shop online for clothes as much as women do? Following in the footsteps of sites like Gilt Man, website Net-a-Porter has announced it will be launching a menswear site in January. Mr. Porter will include collections from the spring/summer 2011 shows and will feature brands such as Burberry, Ralph Lauren, Yves Saint Laurent and Dunhill. Like Net-A-Porter it will have an editorial component offering style coverage. The founder Natalie Massenet, shown at right, was a former fashion editor at Tatler. She sold her share of the company to luxury conglomerate Richemont this year. She is still the chairwoman of Net-a-Porter and believes that she has a built-in audience for Mr. Porter, the men in the lives of Net-A-Porter customers. Men shop online at least as much as women do and some studies indicate that while women browse and may then purchase in stores, men do more immediate buying.
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