Ralph Lauren Launches Interactive Tennis Clinic
Ralph Lauren, official outfitter of Wimbledon, is launching an interactive Legends Clinic for tennis fans online via his marquee Polo Ralph Lauren brand. Designed to celebrate both the Wimbledon and American Open Tennis championships, the clinic will launch on June 17. The main feature will be live interviews with three-time Wimbledon champion Boris Becker, who will be answering questions and demonstrating some key techniques from a tennis court near Wimbledon. "Wherever you are - in Korea, Los Angeles or on 57th Street and Madison Avenue - you can ask Boris Becker questions, and he will answer them in real time," a Polo rep explains. "The mission for us is to change the way we create content and also make sure the customer sees the authenticity in our relationship with Wimbledon."