Sean John Bedding To Launch At Macy's
In a neat little branding tie-in one of the three bedding lines takes the name of the vodka Diddy promotes, Ciroc. The other two lines are Saville Row, named after the London street famous for its tailors; and Alpine, perhaps named for the pricey New Jersey town in which Combs resides. The beds will be done in metro-masculine shades of grays, blues, browns and plum with cotton sateen sheets. Mini-comforter sets, a comforter and two shams, will retail for$250 for the full/queen. Later the bedding line will be distributed to other department stores as well as the Sean John flagship store on Fifth Avenue.