Rodeo Drive is Getting a Ferris Wheel!

by Annie Scott (RSS feed)
Jun 5th 2010 at 9:02AM

As the excitement about Fashion's Night Out 2010 continues to build, Rodeo Drive has thrown their diamond-studded tiara into the ring.

Official rendering

After the overwhelming success of the event last year, this year's FNO will be on a Friday (last year was a Thursday) and even more markets are expected to participate. This includes Los Angeles' most elite shopping street: Rodeo Drive. Not only will the exclusive boutiques band together to host a cocktail fueled, high-fashion block party, but the 200 block of the street will feature the Drive's first-ever ferris wheel! Rides for two will be complimentary when you flash your receipts from your FNO Rodeo Drive purchases.

Finding a good splurge-worthy item won't be difficult. In-store events will be taking place at top-drawer shops including Chanel, Gucci, Giorgio Armani, Prada, Salvatore Ferragamo and Valentino and more than 40 other Rodeo Drive stores will be participating with extended hours and other perks.

"We hope to produce a fantastic block party atmosphere on the street," says Rodeo Drive Committee President Tom Blumenthal. "Just as Rodeo Drive is know for offering an unparalleled shopping experience on a daily basis, Fashion's Night Out is an exciting opportunity to create a memorable, one-of-a-kind event for our clients."

Tags: beverly hills, fashions night out, FNO, los angeles, rodeo drive