Beau Joie Champagne: A Knight In Shining Copper

by Deidre Woollard (RSS feed)
Jun 3rd 2010 at 2:01PM

Will copper be the new platinum? Beau Joie is a new luxury champagne launching in Las Vegas this month. The champagne, which has the slogan of Tonight's the Knight comes in a bottle encased in a 100% copper, hand-crafted suit of armor. Beau is made of 60 % Pinot Noir and 40 % Chardonnay derived from the finest grapes of Epernay, France. The zero-dosage brut champagne has none of the added sugars common in other champagnes. The suit of armor not only keeps the champagne colder longer, but provides improved grip when opening and serving. It has a rubber punt to ensure enhanced stability when pouring.

"BEAU is a statement-making luxury champagne unlike anything previously available," said Jon Deitelbaum, President and CEO of Toast Spirits, creator of the champagne. "Infusing qualities like romance, chivalry and fun into a stagnant champagne category, BEAU presents consumers an unparalleled luxury experience. The allure and sexiness of the product is unmistakable, and its price point delivers obtainable luxury. When you order a bottle of BEAU, expect heads to turn."

The champagne will retail for $79.99.

Tags: beau champagne, beau joie, champagne, epernay, france, wine

Filed under: Wine

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Reader Comments (Page 1 of 1)

reallytorkedoff Jun 3rd 2010 5:18PM

"...it will look as intended."

Only until the copper starts to corrode. Then it will look awful.

I can't believe how much money marketing people spend on wrapping a product like this. It's the champagne that really counts.

I agree that it's probably not worth much if it needs the "special" wrapping.

Bruno Jun 3rd 2010 8:03PM

Either the price is too low, either the Champagne is bad. I think it's horrible to waist copper on a crappy bottle since it's a valuable metal (not like gold or even silver is, but still) and chances are it will all go into the trash. It's the kind of ressources that could go into a 1000$ special edition scotch, not a usual bubbly. I think this is all about flash and nothing luxurious.