Louis Vuitton Takes London With Massive New Flagship

by Jared Paul Stern (RSS feed)
Jun 1st 2010 at 8:01PM

In a bold recession-defying move, Louis Vuitton just opened a massive new flagship store in London, it most luxurious yet rivaling its famed Paris property on the Champs Elysées. Designed by New York-based architect Peter Marino, who also worked on the Paris store, its most eye-catching feature is a two-story wall of trunks from various decades showcasing the Vuitton tradition of working in leather, alongside a glass and LED staircase. The 15,000-sq.-ft. store is designed to reflect the 21st century mood of London and bring together innovation, heritage and fashion - "all values that are important to Louis Vuitton," Yves Carcelle, Vuitton's chairman and CEO, told the London Telegraph.

Marino conceived the store as the home of a world-class Vuitton collector and connoisseur. The ground floor is devoted to Vuitton accessories and features original artworks from artists like Richard Prince and Takashi Murakami who have collaborated with the famed French luxury goods house in the past. The first floor is devoted to womenswear and shoes, and also houses a library of coffee table books. The store's second floor is a private client suite accessible only by invitation, for celebrities and VIPs, while menswear is located on the lower ground floor. Celebs attending the star-studded opening of the new store included Gwyneth Paltrow, Kirsten Dunst, Elle Macpherson, Gemma Arterton and Thandie Newton.

Gallery: Louis Vuitton's New London Flagship