Hanae Mori Debuts No. 1 Parfum

by Michael B. Dougherty (RSS feed)
May 31st 2010 at 3:02PM

Hanae Mori, named for Japan's most successful female fashion designer, inaugurates its new Eaux de Collection with the launch of No. 1, a limited-edition scent for women.

The first release in a fragrance series that aims to capture the elemental forces of the sun and wind, approximately 30% of the power used to create the appropriately named No. 1 comes from renewable sources. Additionally, a portion of US sales will benefit Clean Air-Cool Planet, a non-profit organization dedicated to solving global warming through policy and education.

The structure of the scent is built using fruits and flower blooms selected in France, which are then bathed in warm alcohol to release their natural essences. Top notes swirl with fresh bergamot, grapefruit and blackcurrants, while the middle notes express white musk, jasmine and more dark berries. A base of Indian sandalwood, amber and vanilla anchors No. 1 with a warm and calming demeanor.

Sun ripened fruit, flowering petals and a classically Japanese desire to channel nature's etherealness make No. 1 a corollary scent to the approaching summer season. Early word is that the First Lady of California, Maria Shriver, is already a fan, having received one of the debut bottles.

(3.4 ounces, $95)

Tags: fashion designers, fragrance, france, hanae mori, hanae mori no. 1, Japan, limited edition, perfume, scents

Filed under: Cosmetics and Fragrance

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