Anthropologie's Beautiful Chelsea Market Store
The new Anthropologie, located inside the Chelsea Market in Manhattan, showcases the work of Pompei A.D., a creative branding and design firm. The 15,000-square-foot bi-level store opened this month. Pompei A.D. was commissioned by Anthropologie to develop the original Anthropologie store and has designed more than 100 Anthropologie locations throughout the United States since then. Part of Anthropologie's success has been the flea market/boutique feel of the stores which encourages browsing.
"Customers browse and revel in the ambiance of our environments, exploring the stores and their product offerings," Ron Pompei stated. "The average stay time is one and a quarter hours and can extend to several hours, leading to increased sales."
The first floor has three main areas that tie the store together: the corner entry vestibule, the main corridor entry and the staircase. The inside surfaces of each are covered in intricate custom concrete tiles in varying shades of blue and white. The shop features one-of-a-kind merchandise from local artists that is not available at other stores.
The double height staircase is covered with white concrete precast treads and an installation of custom glass globes is suspended above the space.
The store in the former Nabisco factory takes advantage of the existing vaulted ceiling throughout the space to create an airy outdoor market feel and elements like the marooned ship shown above create a whimsical touch.
Pompei A.D.'s overall design concept for Anthropologie incorporates elements of the local architecture so that no two stores are alike and the use of little alcoves and hidden spots helps showcase certain items rather than overwhelming the shopper with rack after rack.