David Lynch Directs For Dior

by Deidre Woollard (RSS feed)
May 19th 2010 at 11:01PM

Although he's done it plenty of times before, it always seems to me like David Lynch is an odd choice for a director of commercials. Perhaps that's because his greatest skill as a director lies in create a certain unease in the viewer. That talent is wholly on display in Lady Blue Shanghai, his film for Lady Dior. The film stars Dior-clad Marion Cotillard and the oddly glowing Dior Lady Blue handbag set against the exotic and noir backdrop of a Shanghai hotel. The 15-minute film is beautiful (thanks in part to art direction from John Galliano), sad and undeniably quirky, almost to the point of distraction. Lynch embellishes his simple plot with camera work that spins through neon whirls to suddenly focus on the unadorned beauty of his wide-eyed leading lady. Does it lead the viewer to want to purchase the bag? See for yourself at LadyDior.com

Tags: david lynch, lady dior, marion cotillard