Will Miami Beach Polo Finally Make Money?

by Jared Paul Stern (RSS feed)
May 17th 2010 at 8:01AM

With the Miami Beach Polo World Cup having recently wrapped up, organizers are finally hoping to turn a profit from the sport of kings in the glitzy locale, the Miami Herald reports. A seven goal performance by Argentinean Matias Magrini lead the way for the Hublot team as it scored an exciting 11-9 victory over the previously undefeated AMG side in the finals of this year's exciting championship. After taking a loss on their first few seasons – despite the seemingly perfect convergence of sexy polo matches and the money-worshipping enclaves of South Beach – the event's producers say they'll finally be in the black when the accounting is done this time around.

The only locale in the U.S. where polo is played on sand, spectators can watch for free from the sidelines while those wanting champagne, open bar and a catered lunch pay $150 for VIP tickets in the beachside tents. Helping things along this year was Mercedes-Benz – AMG, which signed on as a sponsor and set up a track by the arena for test drives of the new SLS AMG in addition to fielding a team. With a fashion show in the VIP tent and after-parties at the Delano and Shore Club hotels, the event is designed to appeal even to those who aren't that into the sport itself. If all goes well, organizers hope to bring a polo tournament to Chicago this fall. Check out the video footage and gallery for beautiful babes, thoroughbreds, and cocktails galore.

Gallery: Miami Beach Polo

Tags: AMG, beach, beach polo, equestrian, Hublot, Mercedes-Benz, Miami, Miami Beach, polo, South Beach

Filed under: Events, Sports, Wealth, Video

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Reader Comments (Page 1 of 1)

palopup May 17th 2010 2:59PM

Beautiful video and the location is fantastic. Having attended many a match during college days it was fun to see the sun and sand vs field and woods. Excellent sport. Smart idea Miami!

Laurina May 18th 2010 8:21AM

Great Job Miami!! What a spectular venue...the sun shining, the beautiful people, and the most in-your-face polo ever. The players were up close fighting to take control of the ball, and you were right there with them. My favorite video is from MarketInSite.com as it has the most action in it. Amazing videography!! Thanks for the superb shots!!