Acqua di Parma Colonia: The Scent of Choice for Sophisticates
While today's world is full of celebrity fragrances that seem to disappear as quickly as a morning spritz of the physical product, Acqua di Parma is one of the few names that's had lasting success. With a century of Italian lineage, it's also a Luxist nominee in the best fragrance category.
First launched in 1916 by a small perfume factory in the town center of Parma, Italy, Acqua di Parma was unusual from the outset. Unlike the bold scents being concocted in Germany at the time, Acqua di Parma was a subtle fragrance, and it quickly gained attention for its rebelliously refined lightness and crispness.
Gallery: Acqua Di Parma
Starting in the 1930s, Acqua di Parma Colonia became the scent of choice for sophisticates worldwide. Stars like Cary Grant and Audrey Hepburn came to favor the unisex fragrance, and thousands of others followed. By the 1960s, the market was awash with other products, and Acqua di Parma fell out of favor with younger crowds. The 1990s brought resurgence; the fragrance was scooped up by luxury goods behemoth LVMH in 2001.
Today, Acqua di Parma offers a host of other options in addition to its signature Colonia. For women, there's the floral Iris Nobile, the sumptuous Profumo, and the velvety Magnolia Nobile. Acqua di Parma's Blu Mediterraneo line offers five different formulas for face and body, as well as an Italian resort of the same name. Acqua di Parma products are available at fine retailers such as Barneys New York, Bergdorf Goodman, and Saks Fifth Avenue.
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