37 Extreme Actives: The One-Step Skincare Solution
With a rich mixture of academic and scientific knowledge, Dr. Macrene Alexiades-Armenakas has created an unparalleled line of skin care offerings for her eponymous company. No surprise that her signature product, "37 Extreme Actives," has garnered a nomination for a Luxist award in the best skin cream category.
Dr. Alexiades-Armenakas started her skin cream line after a more than a decade of impressive preparation. She earned three degrees from Harvard (B.A., M.D., and a Ph.D in genetics), also stopping off at Yale to teach at the medical school and serve as a physician at Yale-New Haven hospital. She started her own private practice in laser and aesthetic dermatology in New York in 2003. Since becoming a board-certified dermatologist, Dr. Alexiades-Armenakas continued her scientific research in skincare, working as a consultant to L'Oreal Paris for three years, conducting clinical trials for pharmaceutical companies and laser device companies, as well as independent research on lasers and her newest work in the lab.
After years of having patients dump what seemed like the entire Bloomingdale's counter onto her desk and asking which ones to use when, Dr. Alexiades-Armenakas decided to create a single product that contained all the necessary ingredients for keeping skin healthy and clear. Starting with the development of a classification system to identify and define various categories of skin aging in 2004, Dr. Alexiades-Armenakas researched and tweaked her idea for more than five years before perfecting it.
The result was 37 Extreme Actives, launched in early 2010. A breakthrough product that raises the bar in skincare, the cream combines all the most important ingredients of anti-aging, including anti-oxidants, collagen boosters and cellular repair. No longer do you need a serum, a daytime moisturizer, a nighttime moisturizer and an eye cream; all these are combined into one product which cleverly combines all the ingredients one needs for the various categories of anti-aging. Additionally, Dr. Alexiades-Armenakas made a concerted effort to include only USDA certified organically grown plant extracts, paraben-free, propylene glycol-free, fragrance-free, without animal ingredients or testing and made in the United States with only US-sourced ingredients.
Packaged in a box that opens outward like a lotus blossom, 37 Extreme Actives (1.7 oz: $295) can be purchased on Dr. Alexiades-Armenakas' website and in Neiman Marcus stores around the country.
Vote for the skin care line that you believe is the best of breed. The voting period runs through May 31st and winners will be announced on June 1.
The result was 37 Extreme Actives, launched in early 2010. A breakthrough product that raises the bar in skincare, the cream combines all the most important ingredients of anti-aging, including anti-oxidants, collagen boosters and cellular repair. No longer do you need a serum, a daytime moisturizer, a nighttime moisturizer and an eye cream; all these are combined into one product which cleverly combines all the ingredients one needs for the various categories of anti-aging. Additionally, Dr. Alexiades-Armenakas made a concerted effort to include only USDA certified organically grown plant extracts, paraben-free, propylene glycol-free, fragrance-free, without animal ingredients or testing and made in the United States with only US-sourced ingredients.
Packaged in a box that opens outward like a lotus blossom, 37 Extreme Actives (1.7 oz: $295) can be purchased on Dr. Alexiades-Armenakas' website and in Neiman Marcus stores around the country.
Vote for the skin care line that you believe is the best of breed. The voting period runs through May 31st and winners will be announced on June 1.
