Parts sharing at the Swatch Group? Yup. But not like that is anything new. I mean most of their watch movements come from a single source, but I digress. What I am talking about here is the movement from the new for 2010 Hamilton Pulsar watch (which I previously wrote about here)
. Instead of going LED like original Hamilton Pulsar, they created a Seiko Kinetic style movement that has an LCD digital display, with an automatic rotor in the back that is used to charge the quartz movement. This same movement (made by ETA), has been borrow by Rado
for use in this new Ceramica Digital Automatic watch. Frankly, I think the Rado watch houses the movement better. This timepiece feels like a real 1980s throw back. Everything you love about Rado (black, ceramic), with the digital angularity that popularized the era. The negative LCD display ensure that it doesn't look like a fancy Timex either. If you like the durable nature of Rado's use of ceramic, the black shiny color, and the square look - this might be a good digital watch for you. Only downside is that there is no backlight. Should be available soon.
Ariel Adams publishes the luxury watch review