New App Lets You Customize Your Dream Rolls-Royce
If you want to be really good at something, the prime directive is always this: practice practice practice. That goes for running just as much as it goes for being really, really rich. Rolls-Royce is here to assist on the getting-ready front with an iPhone and iPod Touch app that lets you – the "potential customer" – kit out their newest ride, the Ghost, any way you wish.
A dozen paint finishes make up the exterior options, along with tweaks like visible exhaust tip, Silver Satin hood and various styles of wheels. Inside, eight different leathers and five veneers that include Dark Wenge and Malabar can be mixed and matched to please the eye and touch. If you want to see what others have done, the app also includes a gallery and videos of the Ghost in action and when you're finished, you can save your own Ghost in a virtual garage. Before you dig in, though, you might want to download that dictionary app so you can look up terms like "Dark Wenge." Available in the iTunes app store.