David Yurman's New Madison Avenue Flagship
The modern space mixes contemporary design with the expected elegant additions - marble flooring, oversized mirrors - with a decided lack of ostentation - the ceilings offer sleek dark wood paneling with inset lighting rather than large fixtures, so that the focus stays on the jewels in the cases rather than the shop itself.
Offering designs for both women and men, the Yurman brand is celebrating its 30th anniversary this year.
Can't visit in person? Use code DYMOM for free shipping, just in time for Mother's Day.
712 Madison Avenue. At 63rd Street. www.davidyurman.com.