Adrian Grenier's Eco-Friendly Website Opening Pop-Up Shop

by Deidre Woollard (RSS feed)
May 3rd 2010 at 11:01PM

"Entourage" star and activist Adrian Grenier is just one of the names behind the SHFT Gallery and pop-up store opening in downtown Los Angeles on May 13th. Grenier and film producer Peter Glatzer founded the SHFT website after creating the the TV show "ALTER ECO" for Discovery's Planet Green. SHFT is a new media platform with original videos, curated shopping, and other reasources for living an eco-fabulous life.

The SHFT Gallery is located at The Continental - 408 South Spring Street in the Gallery District in downtown Los Angeles. On Thursday, May 13th the SHFT Shop will open during Downtown Artwalk and the official opening night party will be on May 15th from 7:00 - 9:00pm. Also on May 15th, 2010 SHFT will launch its second installment of its original web series, LIGHTEN UP (produced by SHFT and Stonyfield Farm), which follows bands as they reduce their carbon footprint while on tour. An upcoming episode features the Dave Matthews Band.

The shop and gallery, curated by SHFT and Edie Kahula Pereira, is a collection of sustainable designed products with over 50 pieces of art-work by Los Angeles based artists. Some of the featured artists in the gallery include: Tierney Gearon, Jay Mark Johnson, Lauren Bon, Rebeca Mendez and Ramon Coronado. As part of SHFT's launch, Shepard Fairey's Studio Number One designed a SHFT water bottle with 10% of the proceeds going to water.org. All of the items at the SHFT shop are available at online at www.shft.com

Tags: adrian grenier, los angeles, pop-up shop, pop-up store, Shepard Fairey, shft