Gucci's Sukey Bag to Benefit UNICEF

by Annie Scott (RSS feed)
Apr 30th 2010 at 10:01AM

This is the sixth year of Gucci's partnership with UNICEF, and to commemorate the ongoing relationship, during which Gucci has raised $7 million in support, they are offering this limited edition Sukey bag in a demure pale gray to benefit the cause.

A full 25 percent of the retail cost of each gray Gucci Sukey bag will go to support UNICEF's Schools for Africa campaign, which improves schools in disadvantaged regions of Africa "to create those conditions that will attract children to school, keep them there and provide them with a safe and protective environment where they can learn and play."

The bag itself has a philanthropic story; Gucci's Creative Director Frida Giannini co-chaired a fundraising event in support of UNICEF back in 2008, and one of the prizes offered included an opportunity to name a bag. The winner chose the name "Sukey," and while we don't know exactly what they paid for the privilege, the event raised $2.7 million for Schools for Africa.

The $1,295.00 Sukey is one of Gucci's best-selling handbags around the world, and every one (in this color) sold until February 28, 2011 will be an investment in the future of Africa. So, if you were going to buy a new luxury bag this year, buy this one.

Tags: gray, grey, gucci, handbag, schools for africa, sukey, sukey bag, unicef