Nixon x Gumball Watch

Nixon keeps a decidedly different profile from the usual array of high-end luxury wristwatches we cover, appealing less to the stock broker than to his skater son. But this year the brand has teamed up with the organizers of one of the most hyped-up cross-country rally of exotic automobiles to present a series of special editions under the Nixon x Gumball banner.

The Rubber Player watch pictured above comes in matte black silicon with gold accents on the caseback, crown and dial, and sells for a modest $200. It's joined by a more exclusive version of the company's 51-30 wristwatch which will only be provided to rally participants, as well as special edition "e Whip" and "e Wire" headphones made especially for the event at $60 and $75, respectively. They're available at Nixon retailers along the rally's route through London, Amsterdam, Boston, Montreal, Toronto and New York, among others. This year's Gumball 3000 kicks off in London on May 1.