British Reality Show Focuses On The Darker Side of Luxury
Blood, Sweat, and Tears is the name of a new reality show on the BBC where six rich British teenagers are sent off to the third world countries to see and experience the truth that lurks behind the production of their favorite luxury goods. Off they go to Madagascar to head into the sapphire mines, where they toil away a shovel-ful at a time in an enormous open mine/pit in the desert for £1/day in wages. And there's no whining your way out of it, either -- those that can't hack the blisters, burns, and backaches are sent down into the closed mine, to search for gems in the dark where oxygen has to be pumped in by hand via plastic bag. Yuck.
I haven't been able to watch an episode yet (if you live in the UK you can watch them online here) but I like it -- educational for the kids, viewers, and consumers alike. It could really be eye opening, what do you think?