This Is How You Buy Ralph Lauren Watches - New Paris Brand Boutique
This space is all about luxury and service. Feeling anything but a cold and uninviting retail space, the customer sits on a leather stool at a display case viewing the watches. Beautiful wooden tile floors are flanked by a homey environment complete with a mini library and friendly Ralph Lauren "family" pictures. High-end watches below your eyes and a chandelier above your head complete the luxury experience.
Given the nature of the brand, Ralph Lauren watches has found most of its sales occurring in-store at overall Ralph Lauren stores. The new tactic here is to be included in the overall store and Ralph Lauren atmosphere, but to have a slightly separated space given the more complex and intimate nature of selling expensive watches.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.