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Claridge's Embraces 1930's Hollywood Glamour with New Spa Treatments

A view of a treatment room at the Spa at Claridge's in London
Claridge's, the iconic Art Deco landmark in Mayfair, has unveiled a selection of beauty treatment designed to recapture the timeless glamour of a bygone era.

Following in the footsteps of Hollywood's leading ladies and gentlemen, to many of whom Claridge's was a second home, the beauty therapists at the Spa at Claridge's have carefully created individual regimes, each with a particular icon in mind, with treatments such as "The Clark Gable" and "The Grace Kelly."

The treatment menu provides a form of nostalgic escapism, offering an immersive opportunity to experience pampering styles and grooming techniques inspired by the golden age of Hollywood. Should guests crave 'alone-time', Claridge's beauty therapists will recommend "The Greta Garbo", inspired by the 1930's Swedish screen siren who was famously known for the line "I want to be alone." This restorative ritual includes a one hour Swedish massage, a one hour cellular La Prairie facial and a light lunch for one. The cost is £222 ($340).
Those preparing for an all important red carpet debut may opt for "The Vivien Leigh", a selection of therapies inspired by the beautiful English actress who was best known for playing the coveted role of Scarlett O'Hara in classic picture Gone with the Wind. The indulgent pampering regime includes a 'Miss Scarlett' file & polish, eyebrow tidy, signature facial and posture improving massage, and, in a nod to the namesake's place of birth, a pot of Darjeeling tea. This two hour treatment is priced at £190 ($292).

For suave and sophisticated gentlemen, the menu includes a host of grooming rituals, specifically tailored to meet masculine needs and designed to inspire debonair charm and old-world Hollywood charisma. The Fred Astaire will keep guests light on their toes yet immaculately spruced with an hour's personal training, followed by a facial and foot massage, file and tidy for hands and a light lunch to finish. This two and a half hour treatment costs £232 ($357).

In keeping with the inherent romance of Mayfair's Deco Grand Dame, "The Bogey & Bacall" marks the first time Claridge's Beauty & Fitness will offer a dual treatment. Emulating the iconic Hollywood sweethearts Humphrey Bogart and Lauren Bacall, this couple's pampering program includes a half hour massage and half hour facial for two followed by a glass of Laurent Perrier Rosé champagne to toast one another. The price for the package is £210 ($323).

Claridge's is a Luxist Awards' nominee for best international hotel. Claridge's Bar is a nominee for best cocktail lounge in this month's awards competition.
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