Crown Ambassador Reserve Lager in New Marketing Campaign
Crown Ambassador Reserve was first launched three years ago but this year marks the first time Foster's Group will actively push key restaurants to offer it, which is a marketing strategy to bring more prestige and allure to the brand and drive interest in the mainstream Crown label. Crown Ambassador Reserve is twice as strong as traditional Crown and although normally priced at $90 frequently trades on eBay for $200-$300, and even sold for $800 at auction once.
Foster's will also be marketing the premium brew on social networking sites and has commissioned renowned glassmaker Reidel to design a glass that best brings out the beer's flavor. In August, the Crown Ambassador Reserve will be released to the market, in a limited edition of fewer than 8000 bottles.