Thousands of Alfa Romeo Owners to Participate in Centenary Rally in Milan
If you own an Alfa Romeo old or new, Milan is the place to be this June. That's where the stoic Italian automaker, which celebrates its centenary this year, will be holding a massive rally for owners of its vehicles from throughout its 100-year history.
The event, which will be held the weekend of June 26-27, is anticipated to draw some 3000 participants and is being organized in conjunction with the factory by the Registro Italiano Alfa Romeo, the largest Alfa owners club with some 1500 members. Among the festivities planned, each car will be emblazoned with a special logo on the roof and the procession through Milan will be filmed by helicopter. There will also be live music concerts and the presentation of a special statue designed by Alfa's own styling department. Each participating owner will also be given a special gift package to mark the occasion.